Many authors struggle with marketing their book effectively so that it leads to sales. Simply having a website with pretty pictures and basic content is not enough these days. Visitors to your site expect more and rightly so. Here are three secrets to having an author website that performs:
Secret Tip #1: Focus On Your Visitors -Not Yourself Although your website is about you, visitors are looking for what’s in it for them. Place content on your site that adds value or solves a problem for the visitor. Providing details so that your potential audience gets to know you better is important, but keep in mind that the reason for visiting your site is purely selfish. Providing free downloads of sample chapters or mp3s of you reading from your book can be valuable content that keeps them engaged with your brand.
Secret Tip #2: Gather Visitor Contact Information Collecting email addresses of your website’s visitors is a smart move. Twitter, LinkedIn and other social networks are awesome for communicating, but email is still the most effective means of selling to an audience or informing them of your latest book release. Offering a free download of valuable content is the best way to encourage a visitor to share their email info. If you are not currently collecting emails from visitors Start Now. Your network that you build will truly determine your net worth.
Secret Tip #3: Engage Visitors With Video Video embedded on your site’s homepage is proven to help your site’s search engine rankings. Another immediate benefit is that video engages your audience powerfully, and can reach them in a way mere words cannot. Consider posting a video of yourself discussing key points about your book, or answering reader questions. Creating such interesting video content will help build your brand, engage your audience at a deeper level, and hopefully sell more books.
Employing these simple tips can really help your author website shine and be more effective in the book selling process. As you put them in place, you will enjoy more engaged visitors that keep coming back for more.
So CALL Karmen A. Booker at (301) 408-1082 for the creation of your website, which will undboutedly Build Your Network and in turn Build Your Net Worth. We are offering SPECIAL PACKAGE DEALS!!!