Legal Essentials for Authors and Writers

March 8, 2016

Many writers are focused on writing their books, but do not think about the legal aspects that writers need to understand, protect, and maximize the value of their rights.  This book discusses:

  • What is a Copyright?
  • Why do I, an author, need one?
  • How do I get one?
  • What are the Advantages of Copyright Registration?
  • What is the Fair Use Doctrine and how does it apply to my book?
  • What is a Trademark and how does it apply to my book?
  • Should I have a written contract when dealing with printers, publishing companies, editors, graphic designers, etc.?
  • What is the difference between a Memorandum of Understanding and a Contract?

“Legal Essentials for Authors and Writers” was designed by Attorney Karmen A. Booker with authors and writers in mind.  Be sure to get your Copy NOW – $9.99.

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Legal Essential Book Cover

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I am an Attorney and Business Consultant.  I have a business consulting firm – Compu-Perfect Professional Services, which has been providing the following services for 20 years:

  • Business Formation (Corporations, Limited Liability Companies and Nonprofit Organizations)
  • Contract Drafting and Reviewing
  • Trademark Search and Registration
  • Completion of the 501(c)(3) application for nonprofit organizations
  • Grant Research and Writing
  • Business Plan Writing
  • Editing

To learn more about me and my passion for Businesses and Nonprofits please view my Linkedin profile – www.linkedin.com/in/karmenbooker/

Please call me at (301) 408-1082 so we can discuss how I can help you and those you refer “Move on the Road to Greater Success”.

NOTE Anyone that you refer to us and they engage our services, we will pay you a $50 REFERRAL FEE.


Get Featured in My Small Business E-book

November 1, 2014

Would you like to share your business services and/or expertise with 10,000+ women on Business Social Network Sites?

There are thousands of women who need quality services and coaching, but they are unaware about you and your business.

Research indicates that one of the keys to marketing on the Internet and attracting customers is to “provide valuable information”.

If you would like to  write a business article to attract customers, here is your chance to submit your BEST business article to be included in my soon-to-be released FREE eBook entitled, “Take Your Business to Levels Thought Unreachable”.

Creating eBooks that are full of valuable information is a BIG part of what I do online and I’d like to give you an opportunity to be a part of the process.  This is an especially great PR opportunity for those with business blogs and networks and those who offer small business consulting services.

This eBook will be compiled of advertorial submissions.  An advertorial is an advertisement in the form of an informational editorial designed to offer valuable information, and at the same time promote your website/blog.  I am essentially giving you the opportunity to purchase ad space in my eBook, in the form of an information article.

I’m looking for business articles on topics such as marketing, branding, publishing, working at home, social media, sales, website design, and time management.

ARTICLE GUIDELINES

700 word max; 2 page max

Include “About the Author” section at the end of the article – maximum 3 sentences long with website url.

Your article CANNOT be a sales letter to promote your business, product, or service. Your article must be in the form of an informational piece, showing the reader how to do something business related or how something business related works.

The “About the Author” section included after your article is where your business information (website, email, product and/or services) will be shared.

SUBMISSION FEE:  $38

This is an advertising opportunity and as such there is a nominal fee.

WHAT ARE YOU PAYING FOR?

Once your article is approved, you will get featured in an eBook for entrepreneurs.  This eBook will be freely distributed to the subscribers of my business blog, business social networks, which combined have 10,000+ members.  This is your chance to gain more exposure and promote you business to my unique circle of entrepreneurs.  This is an especially great PR opportunity for those with business blogs and networks, and those who offer small business consulting services.

Statistically, speaking, I have found people res pond better to information sharing than they do to blatant advertising, which is why article marketing is one of the best marketing strategies online.  When people value what you say they will find value in what you sell.  Do you need more people to find value in what you do?  Submit your article to kbooker533@gmail.com and put ADVERTORIAL in the subject line.

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4 Steps for Defining Your Brand

July 18, 2012

 

Branding is not marketing and advertising.  Branding is about selling everything associated with your organization.  Branding creates visibility and convinces supporters of the organization’s value.  A five-step process that will move an organization toward successful branding:

1. Conduct a SWOT analysis.

SWOT is an acronym for strength, weaknesses, opportunities, and external threats. Include a rep from your board, executive staff, management, operations, and support staff. Questions that you might use for each part of your SWOT analysis could include:

  • Strengths – What do we do best? How do we want our target audiences to view us? What distinguishes us from our competition?
  • Weaknesses – In what ways do we have trouble clearly explaining to people outside our field what we do? How much does our board know about branding, and how effective will members be in promoting and protecting our brand?
  • Opportunities – Can we identify an expanding market for our products and services? What is the current economic landscape of our community?
  • Threats – Are there external factors that would prohibit our organization from promoting our brand? Who are our competitors? How much do we know about them?

2. Review your SWOT Analysis.

What have you learned about who you are, what you do, how you do it, and why anyone should care?

3. Determine what messages your audiences need to hear.

For example, proponents of affordable housing emphasized the needs of the people being served. But audiences did not like the idea of “subsidized” housing for “needy” people.  When the message was changed to emphasize the positive impact such housing would have such as tax benefit, or diversity in the schools, such housing became much more palatable to targeted audiences.

4. Create a “messaging package.”

A message package includes: a tagline, a mission statement, a positioning statement, supporting statements, and a logo. Its purpose is to help you stay on message whenever you communicate information about your organization.  Also, get real reactions from real people to your messages. This step is absolutely necessary to make sure that words or messages you have picked mean what you think they mean to your audience.

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Karmen A. Booker is an Attorney, Business Consultant and Chief Consultant for Compu-Perfect Professional Services (www.compuperfect.net) , a business consulting firm specializing in business incorporation, establishing limited liability companies, contract drafting & reviewing, and more.  CALL ATTORNEY BOOKER at (301) 408-1082.

She is also the author of “Business Tips” Report where you will discover tips that will put you on the Road to Business Success, Tips for creating and implementing a marketing plan, and more. This e-book and other books she has authored are available for online purchase at www.kbooker.wordpress.com by clicking on the respective e-book cover on the right sidebar of this blog site.


Focus on Your Target Audience

July 4, 2012

An company’s target market must be clearly defined.   It is necessary to find the right balance when defining your target market in a way that causes your audience to recognize that you are talking specifically to them. This often requires companies to narrow down their target market.

Why is Your Target Market Important in Branding?

To achieve your brand marketing goals it is important that you know your target market inside and out. This requires conducting an in-depth  marketing analysis, which provides you with all the data you will all the data you need to reach your target effectively. By knowing your target audience you will be more confident in taking the necessary steps to connect with your audience.

The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand’s effectiveness.  It is very important for you to conduct and informal market analysis of your target market and the second is to write a target audience definition for your company. The instructions below will walk you through the process of completing both of these steps.

Conduct Your Informal Market Analysis

The following questions will help you assess your market analysis. Use the Internet to conduct research, and read news articles that are related to your target market. This will help you to narrow down your target by interest, demographic, and common trends.

1. Who is your target audience?

2. Where is your target audience located?

3. What do they think about your current brand?

4. What would you like them to think about your brand?

5. How will you attract them to your products or services?

6. Who else is competing for their loyalty and devotion?

7. Are you targeting business or consumer sectors

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Karmen A. Booker is an Attorney, Business Consultant and Chief Consultant for Compu-Perfect Professional Services, a business consulting firm specializing in business incorporation, establishing limited liability companies, contract drafting & reviewing, and more.  CALL ATTORNEY BOOKER at (301) 408-1082.

he is also the author of “Business Tips” Report where you will discover tips that will put you on the Road to Business Success, Tips for creating and implementing a marketing plan, and more. This report and other books she has authored are available for online purchase at www.kbooker.wordpress.com by clicking on the respective report and book covers on the right sidebar of the blog site.

 

 

 


Determine Your Brand’s Objectives

June 20, 2012

What are the objectives that you hope to achieve with your brand?

Your brand should be comprised of the company personality, image, core competencies and characteristics. The impressions that you make, as well as the words people will use to describe your company to others, are the basic framework of your brand.

The benefits of branding are:

( 1)  you build credibility;

(2)  you have more influence on your market; and

(3)  you motivate customers and clients to purchase from you.

To determine your brand objectives ask yourself the following questions:

* What is it that you want your brand to do for your company?

* What do you want others to know and say about your products or services?

Sample objectives may include:

* Being recognized by receiving a specific award

* Gaining a specific number of new clients in the next year

* Positioning your company as an industry leader within the next six months

You will find that by defining your objectives with specific time lines it is easier to develop a plan of action to achieve those objectives. By defining your objectives you are able to map out a plan on how to achieve those objectives.  For example, your objective is to position your company as an industry leader, you can:

* Have members of your team speak at Trade Shows

* Schedule lectures at professional group gatherings within your industry

* Write and publish articles in newspapers, magazines, or online media

Once you’ve determined your objectives the next step is to develop your brand strategy by listing out how, when, and what you are going to do to accomplish these brand objectives.  Then,  further detail out monthly or quarterly goals to achieve these brand objectives.

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Karmen A. Booker is an Attorney, Business Consultant and Chief Consultant for Compu-Perfect Professional Services (www.compuperfect.net) , a business consulting firm specializing in business incorporation, establishing limited liability companies, contract drafting & reviewing, and more.  CALL ATTORNEY BOOKER at (301) 408-1082.

She is also the author of “Business Tips” Report where you will discover tips that will put you on the Road to Business Success, Tips for creating and implementing a marketing plan, and more. This e-book and other books she has authored are available for online purchase at www.kbooker.wordpress.com by clicking on the respective e-book cover on the right sidebar of this blog site.