Legal Essentials for Authors and Writers

March 8, 2016

Many writers are focused on writing their books, but do not think about the legal aspects that writers need to understand, protect, and maximize the value of their rights.  This book discusses:

  • What is a Copyright?
  • Why do I, an author, need one?
  • How do I get one?
  • What are the Advantages of Copyright Registration?
  • What is the Fair Use Doctrine and how does it apply to my book?
  • What is a Trademark and how does it apply to my book?
  • Should I have a written contract when dealing with printers, publishing companies, editors, graphic designers, etc.?
  • What is the difference between a Memorandum of Understanding and a Contract?

“Legal Essentials for Authors and Writers” was designed by Attorney Karmen A. Booker with authors and writers in mind.  Be sure to get your Copy NOW – $9.99.

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I am an Attorney and Business Consultant.  I have a business consulting firm – Compu-Perfect Professional Services, which has been providing the following services for 20 years:

  • Business Formation (Corporations, Limited Liability Companies and Nonprofit Organizations)
  • Contract Drafting and Reviewing
  • Trademark Search and Registration
  • Completion of the 501(c)(3) application for nonprofit organizations
  • Grant Research and Writing
  • Business Plan Writing
  • Editing

To learn more about me and my passion for Businesses and Nonprofits please view my Linkedin profile – www.linkedin.com/in/karmenbooker/

Please call me at (301) 408-1082 so we can discuss how I can help you and those you refer “Move on the Road to Greater Success”.

NOTE Anyone that you refer to us and they engage our services, we will pay you a $50 REFERRAL FEE.


Benefits of Trademarks

June 10, 2015

Your brand is your identity and an important part of your marketing strategy. Having a federally registered trademark increases your credibility in your market, and enables you to prevent others from using your mark or a mark similar to yours in a manner that could harm your business.  The Benefits of Trademark Registration are:

  • Federally registered trademarks are protected throughout the United States rather than in one state.
  • Federal registration provides evidence that you own your trademark.  If you ever sue someone for trademark infringement, this fact will save you a great deal of time and legal fees.
  • You will be able to file suit in federal court rather than state court.
  • As an owner of a federally registered trademark, you are entitled to “treble damages”, which means you can recover three times your actual damages from the trademark infringer.
  • You may also be able to recover any profits that the defendant earned while infringing your trademark, as well as any attorneys fees you incur during litigation.
  • Federal registration provides nationwide “constructive notice” to others that the registered trademark belongs to you. If your trademark is infringed, the infringer cannot defend his conduct by arguing he did not know about your trademark.
  • After five years, federally registered trademarks become “incontestable”.  That is, your exclusive right to use the trademark is conclusively established, making it extremely difficult for another party to challenge your trademark.
  • Your trademark rights can last indefinitely, as long as you comply with the necessary procedures for renewing your trademark.

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The process of trademark and design registration doesn’t need to be expensive or confusing. Karmen A. Booker of Compu-Perfect Professional Services can make the registration applications on your behalf, and we can provide full support issues such as:

  • Advice on suitability and registrability of names, logos and designs
  • Searches against intended names and logos and checking on availability
  • Advice on selecting appropriate classes of goods and services for registration

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Karmen A. Booker is an Attorney, Business Consultant and Chief Consultant for Compu-Perfect Professional Services, a business consulting firm specializing in business incorporation, establishing limited liability companies, contract drafting & reviewing, and more.  CALL ATTORNEY BOOKER at (301) 408-1082.

She is the author of “Entrepreneurship is for You”, that solves the problem of “not knowing how to start a business”. It is a comprehensive guide for starting and operating an efficient business. It discusses the 7-step process for operating your business:

The 1st Step in Starting a Business 

(You Must Have a Vision)

The 2nd Step in Starting a Business 

(The Roadmap to Success – Setting Goals)

 The 3rd Step in Starting a Business 

(Is Entrepreneurship for You Self Assessment)

 The 4th Step in Starting a Business 

(The 4 Major Types of Business Entities & How to Select the Best One for You)

The 5th Step in Starting a Business 

(How to Develop a Business Plan)

The 6th Step in Starting a Business

(How to Select a Name for Your Business and Other Business Essentials)

The 7th Step in Starting a Business

(Tax Tips for Your Home Business)

BONUS: Includes the following:

  • Entrepreneurship Self Assessment Survey
  • 38+ Best Home-based Businesses You Can Start
  • Business Websites and Resources

Entrepreneurship is For You Cover

$14.99

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Get Featured in My Small Business E-book

November 1, 2014

Would you like to share your business services and/or expertise with 10,000+ women on Business Social Network Sites?

There are thousands of women who need quality services and coaching, but they are unaware about you and your business.

Research indicates that one of the keys to marketing on the Internet and attracting customers is to “provide valuable information”.

If you would like to  write a business article to attract customers, here is your chance to submit your BEST business article to be included in my soon-to-be released FREE eBook entitled, “Take Your Business to Levels Thought Unreachable”.

Creating eBooks that are full of valuable information is a BIG part of what I do online and I’d like to give you an opportunity to be a part of the process.  This is an especially great PR opportunity for those with business blogs and networks and those who offer small business consulting services.

This eBook will be compiled of advertorial submissions.  An advertorial is an advertisement in the form of an informational editorial designed to offer valuable information, and at the same time promote your website/blog.  I am essentially giving you the opportunity to purchase ad space in my eBook, in the form of an information article.

I’m looking for business articles on topics such as marketing, branding, publishing, working at home, social media, sales, website design, and time management.

ARTICLE GUIDELINES

700 word max; 2 page max

Include “About the Author” section at the end of the article – maximum 3 sentences long with website url.

Your article CANNOT be a sales letter to promote your business, product, or service. Your article must be in the form of an informational piece, showing the reader how to do something business related or how something business related works.

The “About the Author” section included after your article is where your business information (website, email, product and/or services) will be shared.

SUBMISSION FEE:  $38

This is an advertising opportunity and as such there is a nominal fee.

WHAT ARE YOU PAYING FOR?

Once your article is approved, you will get featured in an eBook for entrepreneurs.  This eBook will be freely distributed to the subscribers of my business blog, business social networks, which combined have 10,000+ members.  This is your chance to gain more exposure and promote you business to my unique circle of entrepreneurs.  This is an especially great PR opportunity for those with business blogs and networks, and those who offer small business consulting services.

Statistically, speaking, I have found people res pond better to information sharing than they do to blatant advertising, which is why article marketing is one of the best marketing strategies online.  When people value what you say they will find value in what you sell.  Do you need more people to find value in what you do?  Submit your article to kbooker533@gmail.com and put ADVERTORIAL in the subject line.

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4 Steps for Defining Your Brand

July 18, 2012

 

Branding is not marketing and advertising.  Branding is about selling everything associated with your organization.  Branding creates visibility and convinces supporters of the organization’s value.  A five-step process that will move an organization toward successful branding:

1. Conduct a SWOT analysis.

SWOT is an acronym for strength, weaknesses, opportunities, and external threats. Include a rep from your board, executive staff, management, operations, and support staff. Questions that you might use for each part of your SWOT analysis could include:

  • Strengths – What do we do best? How do we want our target audiences to view us? What distinguishes us from our competition?
  • Weaknesses – In what ways do we have trouble clearly explaining to people outside our field what we do? How much does our board know about branding, and how effective will members be in promoting and protecting our brand?
  • Opportunities – Can we identify an expanding market for our products and services? What is the current economic landscape of our community?
  • Threats – Are there external factors that would prohibit our organization from promoting our brand? Who are our competitors? How much do we know about them?

2. Review your SWOT Analysis.

What have you learned about who you are, what you do, how you do it, and why anyone should care?

3. Determine what messages your audiences need to hear.

For example, proponents of affordable housing emphasized the needs of the people being served. But audiences did not like the idea of “subsidized” housing for “needy” people.  When the message was changed to emphasize the positive impact such housing would have such as tax benefit, or diversity in the schools, such housing became much more palatable to targeted audiences.

4. Create a “messaging package.”

A message package includes: a tagline, a mission statement, a positioning statement, supporting statements, and a logo. Its purpose is to help you stay on message whenever you communicate information about your organization.  Also, get real reactions from real people to your messages. This step is absolutely necessary to make sure that words or messages you have picked mean what you think they mean to your audience.

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Karmen A. Booker is an Attorney, Business Consultant and Chief Consultant for Compu-Perfect Professional Services (www.compuperfect.net) , a business consulting firm specializing in business incorporation, establishing limited liability companies, contract drafting & reviewing, and more.  CALL ATTORNEY BOOKER at (301) 408-1082.

She is also the author of “Business Tips” Report where you will discover tips that will put you on the Road to Business Success, Tips for creating and implementing a marketing plan, and more. This e-book and other books she has authored are available for online purchase at www.kbooker.wordpress.com by clicking on the respective e-book cover on the right sidebar of this blog site.


Focus on Your Target Audience

July 4, 2012

An company’s target market must be clearly defined.   It is necessary to find the right balance when defining your target market in a way that causes your audience to recognize that you are talking specifically to them. This often requires companies to narrow down their target market.

Why is Your Target Market Important in Branding?

To achieve your brand marketing goals it is important that you know your target market inside and out. This requires conducting an in-depth  marketing analysis, which provides you with all the data you will all the data you need to reach your target effectively. By knowing your target audience you will be more confident in taking the necessary steps to connect with your audience.

The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand’s effectiveness.  It is very important for you to conduct and informal market analysis of your target market and the second is to write a target audience definition for your company. The instructions below will walk you through the process of completing both of these steps.

Conduct Your Informal Market Analysis

The following questions will help you assess your market analysis. Use the Internet to conduct research, and read news articles that are related to your target market. This will help you to narrow down your target by interest, demographic, and common trends.

1. Who is your target audience?

2. Where is your target audience located?

3. What do they think about your current brand?

4. What would you like them to think about your brand?

5. How will you attract them to your products or services?

6. Who else is competing for their loyalty and devotion?

7. Are you targeting business or consumer sectors

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Karmen A. Booker is an Attorney, Business Consultant and Chief Consultant for Compu-Perfect Professional Services, a business consulting firm specializing in business incorporation, establishing limited liability companies, contract drafting & reviewing, and more.  CALL ATTORNEY BOOKER at (301) 408-1082.

he is also the author of “Business Tips” Report where you will discover tips that will put you on the Road to Business Success, Tips for creating and implementing a marketing plan, and more. This report and other books she has authored are available for online purchase at www.kbooker.wordpress.com by clicking on the respective report and book covers on the right sidebar of the blog site.

 

 

 


10 Creative Ways to Elevate Your Profits

February 23, 2010

1. Tell people the point or focus of your web site.

Explain to them what things they can do or which goals they can accomplish while visiting your site.

2. Make your visitors feel comfortable at your website.

Give them your main business address.  Your visitors may not trust you if you’re using a P.O. Box.

3. Include a FAQ on Your Website or via E-mail on an Autoresponder.

This will give your customers an extra convenience without having to contact you.

4. Buy advertising space on discussion board websites.

They are usually arranged by subject; that makes them highly targeted.  80% Of All Advertising Is Wasted Due To This Common Mistake.

5. Start a Free E-mail Newsletter to Create Your Own Optin List.

Create a title that grabs readers attention.  Submit it to free e-zine directories on the internet.

6. Record all your new promotion ideas into an idea journal.

Sometimes you can combine ideas to create new ones to increase your sales.

7. Convert your web site and free e-mail newsletter into different languages.

This will increase your over-all target market.

8. Make your classified ads stand out in a crowd.

Divide your price over a period of time to make it sound less. Offer a payment plan or show the per day price.   Use all capitol letters in the headline, divide letter with extra spaces, add in text symbols, etc.

9. Remember your customer is always right, even if they are not.

Resolve all conflicts quickly and painlessly. They are the lifeblood of your business.

10. Create a bond with your visitors.

Bring up likes or dislikes you have in common with them in your ad copy.  Just make sure you do your research.

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Karmen A. Booker is an Attorney, Business Consultant and Chief Consultant for Compu-Perfect Professional Services, a business consulting firm specializing in business incorporation, establishing limited liability companies, contract drafting & reviewing, and more.  CALL ATTORNEY BOOKER at (301) 408-1082. View her website at www.compuperfect.net

She is also the author of “Biblical Entrepreneurship.” This book includes seven (7) vital steps to starting your business and detailed information on the legal requirements involved based on her experience as an attorney.   This book is available for online purchase by clicking on the Book Cover to the right of this blog.   www.kbooker.wordpress.com


WELCOME TO MY BLOG

December 29, 2009

You will learn valuable information on starting and maintaining your business, that will help you “Move on the Road to Greater Business Success”.

Compu-Perfect Professional Services has been providing the following services for 15 years:

  • Business formation [Corporations, Limited Liability Companies (LLC’s) and Nonprofit Organizations]
  • Contract Drafting and Reviewing
  • Trademark Search and Registration
  • Completion of the 501(c)(3) application for nonprofit organizations
  • Grant Research and Writing
  • Estate Planning

Visit  Compu-Perfect for an in-depth list of services provided.